Founded in 1952 in San Giovanni Valdarno, in the heart of Tuscany, IVV was established by a group of master glassmakers with a vision: to create products that blend craftsmanship with the rich tradition and culture of the region, while embracing creativity and continuous innovation.
IVV is inspired by a unique, authentic, and contemporary Italian style – combining textures and optical effects with consistently high artisanal quality.
IVV has earned its place in design history through iconic products that anticipated trends and redefined style.
From the 1950s to the 1990s, the brand pioneered the industrial production of blown glass, making what was once an exclusive craft accessible to a wider audience. With collections spanning tableware, buffet settings, and home décor, IVV helped transform artisanal glassmaking from a luxury into a refined element of everyday living.
Clarity, brilliance, and resonance are just some of the defining qualities of IVV’s high-end glassware.
These effects are achieved through meticulous selection and purification of raw materials, which are processed at extremely high temperatures to eliminate impurities – resulting in glass of exceptional purity and refinement.
IVV has followed its own path – staying true to creative expression while drawing from the legacy of master glassmakers, and never compromising on quality, which remains the brand’s defining hallmark to this day.
Clarity, brilliance, and in-body coloration are just a few of the features that set IVV’s products apart – not only enhancing visual appeal, but also ensuring durability and safety, particularly valued in hospitality settings like hotels and restaurants.